Types of Lead Magnets That Actually Work

Finding the Right Lead Magnet for Your Audience

Before you design your lead magnet, ask:

• What does my audience want to learn or solve?

• What format will best deliver that value?

Your answers determine which type of lead magnet suits your business.

Popular Lead Magnet Ideas

• E-Books or Mini-Guides
  Great for consultants or educators. Example: “5 Steps to Launching a Profitable Online Store in Kenya.”

• Checklists and Templates
  Ideal for service providers or small businesses. Example: “Website Launch Checklist for SMEs.”

• Discount Codes or Coupons
  Perfect for eCommerce or restaurants, a simple “Get 10% Off” can convert visitors into buyers instantly.

• Free Consultations or Audits
  Works well for agencies, accountants, or tech companies. Example: “Free 15-Minute Digital Strategy Audit.”

• Quizzes and Surveys
  Interactive, fun, and personalized. Example: “What Type of Entrepreneur Are You?”

• Free Trials or Demos
  For SaaS or service businesses, this lets users experience your value firsthand.

• Webinars or Recorded Sessions
  Build authority and connect with your audience live or on-demand.

Kenyan Example

A Nairobi fitness studio could offer a “7-Day Healthy Meal Plan PDF” in exchange for an email.
A real estate agent in Mombasa could share a “First-Time Home Buyer’s Checklist.”
Both attract the right people and start a relationship built on value.

👉 Next in the series: Building an Effective Lead Magnet Workflow That Converts